Bringing to Life Galaxy Fusions' Taste Credentials

Galaxy Fusions wanted to drive awareness of their new range as a premium and aspirational chocolate, to elevate the ‘Pleasure Beyond Imagination’ creative platform and drive consideration amongst 18-35-year-old women in the UK.

So we launched a campaign designed to highlight unique perspectives and taste experiences. In a Hero Video, we invited Lucy Evans, a synaesthesia artist, to taste three Galaxy Fusions bars and bring her experience to life through art. Within the content, she used her syanesthesia to paint what she could taste, feel, see and hear by tasting the chocolate which resulted in a bold, unique and impactful series for Galaxy.