In 2023, Twisted kicked off a fully integrated partnership with Pepsi MAX to get UK football fans to recognise Pepsi MAX as the ultimate refreshing beverage to watch the game with.

We enlisted food icon Big Zuu to provide some quick and easy match-day meal inspiration to pair with Pepsi MAX, and show the nation the mountain of simple recipes that can be produced in 15-minutes.

And we even amplified the campaign with a bespoke Amazon Fresh hub, allowing viewers to order the recipe ingredients straight to their basket, Twisted London sampling and a Mail Online homepage takeover. Safe to say we took the Champions League half-time to the MAX.