Creating an Edible 'Traffic Jam' for Waze

To highlight the benefits of Waze navigation app for drivers, Twisted partnered with Waze to produce an actual ‘Traffic Jam’.

Using berries which grow along Britain’s ‘jammiest’ roads like the M1 motorway, we created an edible 'Traffic Jam', the hero ingredient in recipes including a Yorkshire Pudding Ice Cream Burrito and Glazed Jammy Rib Sandwich.

Combining recipe content on Twisted's socials, product sampling through Twisted’s delivery-only restaurant on Uber Eats and an influencer campaign, Twisted sold out 5,000 jams and delieverd mass brand awareness of Waze.