December babies have been forgotten about for too long, with countless overlooked birthdays and missed presents. Taco Bell felt the same - how often do you have tacos for Christmas?

So we cancelled Christmas… (well, not quite) to help Taco Bell cut-through a noisy festive period and make tacos relevant during that time of year.

In our Let’s Not Taco ‘Bout Christmas campaign, we created a tongue-in-cheek mockumentary, followed by a series of influencer posts, to shine a light on those with December birthdays and help them reclaim their special moment.