To celebrate Pie Week, we wanted to show the nation that any mood can be a pie mood, and whatever your pie mood looks like, Pukka has a delicious option for you.

Through a creator-led campaign, we worked with foodie-centric lifestyle influencers to reveal their 'Pie Mood'. From SJR Builders to Big John, we got creators, with a combined audience of 495.1K, to create their ultimate Pie Mood dinner - like a jalapeño mac and cheese, for when you’re in a fiery mood.

We even kitted them out in Pukka hoodies and beanies, and gave our audience a chance to win their own set.