H&M wanted us to position them as a quality fashion brand that celebrates individual style identity and ultimately, drive purchase consideration and intent.

So we launched a partnership on Four Nine featuring an array of social-first video content across Facebook, Instagram Reels, Stories and TikTok, and an IRL pop-up activation. The pop-up presented members of the public with a mannequin and invited them to “dress me like YOU”. This uncovered a multitude of style identities in London, and our video content designed to capture the essence of the pop-up saw each participant talk to their style influences.