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The Wild
Taco Bell

An Anti-Christmas Campaign: Let’s Not Taco ‘Bout Christmas

Food & Bev

18M+ Impressions

99K Engagements

16.1% Over-Delivery

Anti-Christmas campaign for Taco Bell to cut throw the noisy festive period

December babies have been forgotten about for too long, with countless overlooked birthdays and missed presents. Taco Bell felt the same - how often do you have tacos for Christmas?

So we cancelled Christmas… (well, not quite) to help Taco Bell cut-through a noisy festive period and make tacos relevant during that time of year.

In our Let’s Not Taco ‘Bout Christmas campaign, we created a tongue-in-cheek mockumentary, followed by a series of influencer posts, to shine a light on those with December birthdays and help them reclaim their special moment.

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