£1M+ in Product Sales
Making iconic, affordable Twisted recipes accessible to millions of shoppers
Twisted and Iceland came together to deliver Twisted's fusion food ethos to the real world and offer Twisted's 40 million+ audiences the opportunity to actually touch, experience, and taste the brand through an exclusive range of ready-to-go products.
From a Lasagne Filled Yorkshire Pudding to massive Footlong Pigs in Blankets, Twisted shuffled the culinary goalposts to create a host of mouth-watering fusion dishes that make food as fun, social and unserious as possible. AND, our collaboration caught the media’s attention, resulting in features in a host of media outlets including The Guardian, This Morning, Loose Women and The Sun.