Four Nine wanted to switch up the narrative around out-dated and image-centred New Year's Resolutions.

Our annual New Year's Revolution campaign ditches superficial resolutions around diet and body image - that negatively impact self-esteem - and instead focuses on how to enrich ourselves and those around us.

Tackling a different topic each year, such as loneliness, self-love or body literacy, New Year's Revolution combines expert advice with uplifting and practical content in it's mission to put the YOU back into January.