Sony Music Entertainment

What a Combo! Twisted and Sony Music Entertainment

EntertainmentFood & Bev
71% Completion Rate (Apple Podcasts)
60K Total Downloads
4% Engagement Rate

The ask and our answer

Twisted partnered with Sony Music Entertainment to venture into the audio landscape and launch its very first video podcast, ‘What a Combo!’

Hosted by award-winning Scottish comedian and author Fern Brady, What a Combo! sees Fern get to know guests such as Nadiya Hussain, Big Has, Tim Key and many more over three increasingly questionable food combinations.

First, their perfect Snacking Combo; think banana and peanut butter. Then, their Wild Combo, the bizarre one you've never admitted to anyone before. Finally, they try the Twisted Combo, cooked up by the ‘scientists’ at Twisted HQ. With everything from Fish Fingers in a Keema Naan to Beef Hula Hoops crammed with Cheddar Cheese, the podcast featured some really corking combos. Twisted even launched the delectable 'What A Comburger!' at Mercato Metropolitano so fans could try out one of the divisive combinations for themselves.

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