Shrinking habitat


Objective: Raise awareness about the way our planet is affecting animal habitats

Solution: Create a powerful social experiment where we replicate the experiences animals face by slowly destroying the habitat of one man. Retarget viewers of the content with more direct sales messaging, pushing them to the WWF site

Insight: Unless presented in a way that is relatable to the audience, the scale of man - made environmental impact is difficult to comprehend. So we simplified it by showcasing the effect humanity has on the world through the lens of one man, turning something incomprehensively large - scale into something bitesize and shareable

• 10.4m+ views
• 30k+ clicks to WWF website
• 71k+ shares
• Best Environmental Cause Campaign 2018