Twisted x Waze
Objective: Waze wanted to disrupt the summer of 2021 with an attention grabbing campaign that showcased some of the best holiday locations you can drive to.
Solution: We produced an edible traffic jam using roadside berries and used it as the hero ingredient in recipes inspired by featured UK holiday destinations.
Insight: We created delicious recipe videos, worked with influencers and talent to help spread the word (and the jam) and londoners received free jam with every Twisted London order.