Traffic Jam

Twisted x Waze

Objective: Waze wanted to disrupt the summer of 2021 with an attention grabbing campaign that showcased some of the best holiday locations you can drive to.

Solution: We produced an edible traffic jam using roadside berries and used it as the hero ingredient in recipes inspired by featured UK holiday destinations.

Insight: We created delicious recipe videos, worked with influencers and talent to help spread the word (and the jam) and londoners received free jam with every Twisted London order.

• 5,000 Jam Jars produced (SOLD OUT)
• 9.5 million UK impressions
• 3% over delivery