Twisted Green does Veganuary

Twisted Green x Unilever

Objective: Unilever wanted the nation to get creative in the kitchen and experience vegan cooking for the month of January and beyond

Solution: We created three mouth-watering campaigns for Hellman’s Vegan Mayonnaise, The Vegetarian Butcher and Knorr, dedicated to educating and inspiring the British public.

Outcome: We created delicious Twisted recipes, teamed up with popular vegan chefs who made snacks with The Vegetarian Butcher, created Knorr fusion dishes and delivered vegan Hellman’s big macs directly to hungry customers in an IRL activation.

• 52 million reach globally
• 80 million impressions
• 8 out of the top 20 food and drink videos from January - April 2021