VT x McDonalds
Objective: Drive mass awareness and participation in McDonald’s #ReindeerReady Christmas Jumper giveaway.
Solution: Create an engaging hero film where a group of friends remixed classic Christmas carols to order McDonald’s meals at a drive-thru.
Insight: McDonald’s has significant brand love, and countless super fans, on social. We leveraged this to create a new way to order the product that would spark a conversation with a wide audience.