VT x McDonalds

Objective: Drive mass awareness and participation in McDonald’s #ReindeerReady Christmas Jumper giveaway.

Solution: Create an engaging hero film where a group of friends remixed classic Christmas carols to order McDonald’s meals at a drive-thru.

Insight: McDonald’s has significant brand love, and countless super fans, on social. We leveraged this to create a new way to order the product that would spark a conversation with a wide audience.

• 3.9m+ views
• 10.1m+ reached
• 763k+ engagements
• 28k+ shares