VT x The National Lottery
Objective: Raise awareness of some of projects that The National Lottery Good Causes funds.
Solution: Create an emotive mini documentary, following the story of equine therapy centre Project CELT and one woman whose life it transformed.
Insight: Knowing that inspirational, individual-led, unique stories was a booming vertical on social, we handpicked this project to drive awareness of TNL’s Good Causes on a huge scale.