Little Casanova

VT x YOTI

Objective: Showcase how easy it is to fake your identity, presenting Yoti , the security app, as the solution

Solution: A shareable hidden camera film where we showed how easy it was for a kid to set up a fake dating profile and go on dates with real women

Insight: We used our social insights to identify that catfishing was trending at the time, building a narrative around this theme to resonate with a huge audience and drive conversation.

• 62m+ people reached
• 32m+ views
• 45k+ engagements
• 121k+ shares