VT x YOTI
Objective: Showcase how easy it is to fake your identity, presenting Yoti , the security app, as the solution
Solution: A shareable hidden camera film where we showed how easy it was for a kid to set up a fake dating profile and go on dates with real women
Insight: We used our social insights to identify that catfishing was trending at the time, building a narrative around this theme to resonate with a huge audience and drive conversation.