Heinz for Twisted

Twisted x Heinz

Objective: Make Heinz Beanz the ultimate meal time ingredient

Solution: Tailor-made recipe videos shot from a bird's-eye-perspective that showcase the Heinz products.

Insight: Through the fun and inspirational recipe videos we were able to create new usage occasions for Heinz Beanz with our audience. The campaign drove 1 million engagements and encouraged comments, shares as well as causing behavioural change with viewers recreating the dishes in their own homes.

• 39 million views
• 1 million engagements
• The third largest food & drink campaign in the UK in 2018