Craft Factory x Fruittella
Objective: Fruittella wanted to tap into the excitement of Halloween and become the treat of choice.
Solution: We created Spooky Sundays, a month long campaign dedicated to giving parents and their children spooky inspiration for costumes, decorations and face paints.
Insight: Craft Factory created engaging crafting videos and challenged talent to get involved with their own spooky creations, whilst in-store activations directed our viewers to our online content and we held a live virtual crafting session.