Spooky Sundays

Craft Factory x Fruittella

Objective: Fruittella wanted to tap into the excitement of Halloween and become the treat of choice.

Solution: We created Spooky Sundays, a month long campaign dedicated to giving parents and their children spooky inspiration for costumes, decorations and face paints.

Insight: Craft Factory created engaging crafting videos and challenged talent to get involved with their own spooky creations, whilst in-store activations directed our viewers to our online content and we held a live virtual crafting session.

• 23.5 million impressions
• 3.6 million minutes viewed on Facebook
• The top performing piece of branded content across all genres in October 2021