Elmlea for Twisted

Twisted x Elmlea

Objective: Show Elmlea as a staple ingredient that is useful for a wide variety of recipes

Solution: Tailor-made recipe videos activated around key cultural moments, such as the Royal Wedding and Wimbledon, to showcase Elmlea in a variety of sweet and savoury recipes

Insight: Showcasing Elmlea within a diverse range of recipes demonstrated the brand’s versatility and also helped us to appeal to different interest segments within our Twisted audience, broadening overall awareness and the impact of our campaign.

• 2.09 million UK views average per video
• 6,152,616 reached
• 54,691 engagements