Summer Hacks

Craft Factory x Capri-Sun

Objective: Reaffirm people’s love for Capri-Sun in the summer.

Solution: Create how-to videos instructing viewers how to make summery DIY crafts from Capri-Sun sachets.

Insight: Understanding that there was a growing trend towards upcycling at the time, we incorporated Capri-Sun packets into craft videos to invoke a sense of nostalgia while also bringing relevance into the much loved product.

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