Nobody puts Baileys in the corner

Twisted x Baileys

Objective: Demonstrate that Baileys should be consumed all year round, not just at Christmas.

Solution: Create a series of recipe videos, Instagram content, spotlight films and articles that showcase how Baileys can be consumed in innovative ways at key moments throughout the year.

Insight: The social audience no longer seek standard recipe content. They want to see unique food combinations that have never been seen before. We used Baileys to add delicious twists to food they could share at key moments in their social calendar.

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