'Shrinking Habitat' for The WWF
Best Environmental Cause Campaign
VT x YOTI
Objective: Showcase how easy it is to fake your identity, presenting Yoti , the security app, as the solution
Solution: A shareable hidden camera film where we showed how easy it was for a kid to set up a fake dating profile and go on dates with real women
Insight: We used our social insights to identify that catfishing was trending at the time, building a narrative around this theme to resonate with a huge audience and drive conversation.
Twisted x Baileys
Objective: Demonstrate that Baileys should be consumed all year round, not just at Christmas.
Solution: Create a series of recipe videos, Instagram content, spotlight films and articles that showcase how Baileys can be consumed in innovative ways at key moments throughout the year.
Insight: The social audience no longer seek standard recipe content. They want to see unique food combinations that have never been seen before. We used Baileys to add delicious twists to food they could share at key moments in their social calendar.
VT x WWF
Objective: Raise awareness about the way our planet is affecting animal habitats
Solution: Create a powerful social experiment where we replicate the experiences animals face by slowly destroying the habitat of one man. Retarget viewers of the content with more direct sales messaging, pushing them to the WWF site
Insight: Unless presented in a way that is relatable to the audience, the scale of man - made environmental impact is difficult to comprehend. So we simplified it by showcasing the effect humanity has on the world through the lens of one man, turning something incomprehensively large - scale into something bitesize and shareable
Dunkin Donuts for The Look
Objective: Generate awareness among Gen Z & Millennials of Dunkin's limited edition slushie drink, the out-of-this-world Cosmic Coolatta
Solution: Make the brand relevant during the festival season by teaming up with The Look on festival fashion inspired by the colorful Cosmic Coolatta
Insight: By aligning to festival season, a topic many Gen Zs and Millennials turn to social for inspiration, Dunkin' delivered one of a kind, step by step instructions on how to stand out at your next festival by leveraging the bright colors used in the drinks.
Monopoly x Jungle Creations
Objective: Reaffirm people’s love for the classic board game, Monopoly.
Solution: Create a scripted comedy piece imagining what would happen if Monopoly was real life.
Insight: From the cheater to the stations hoarder, there are numerous Monopoly players that everyone can relate to. We brought this to life in a humorous style to encourage viewers to share and tag their friends and family on a large scale.
VT x The National Lottery
Objective: Raise awareness of some of projects that The National Lottery Good Causes funds.
Solution: Create an emotive mini documentary, following the story of equine therapy centre Project CELT and one woman whose life it transformed.
Insight: Knowing that inspirational, individual-led, unique stories was a booming vertical on social, we handpicked this project to drive awareness of TNL’s Good Causes on a huge scale.
Twisted x Heinz
Objective: Make Heinz Beanz the ultimate meal time ingredient
Solution: Tailor-made recipe videos shot from a bird's-eye-perspective that showcase the Heinz products.
Insight: Through the fun and inspirational recipe videos we were able to create new usage occasions for Heinz Beanz with our audience. The campaign drove 1 million engagements and encouraged comments, shares as well as causing behavioural change with viewers recreating the dishes in their own homes.
VT x Walkers
Objective: Reaffirm people’s love for their favourite Walkers flavour, encouraging fans to vote on which one they should keep as part of their ‘Choose Me or Lose Me’ campaign.
Solution: Create two scripted comedy videos which showcased people’s addiction to different Walkers flavours.
Insight: From compulsive hoarders to tattoo addicts, there are tons of unusual obsessions out there and the internet loves pouring over them. We played on this trend by creating characters whose passion for different Walkers flavours was extreme – getting our audience to consider their own favourite flavour.
VT x McVities
Objective: Drive awareness of McVitie’s new biscuit, Chocolate Filled Thins.
Solution: Partner with the social influencer, Joe Tasker, to create and film a game called the ‘biscuit tower challenge,’ which put the product at the centre.
Insight: The challenge we created was an upgraded version of the popular 'cereal box game’. This made the concept easily graspable, encouraging people to try it out with their friends - driving conversation around the product.
VT x Byron
Objective: Drive awareness and engagement around Byron Burger’s meal deal, and their quality ingredients.
Solution: Create a challenge-based film where an illusionist artist drew realistic versions of Byron ingredients next to the real thing. Use copy to encourage our audience to guess which ones were real and which were fake.
Insight: People love optical illusions on social, so we tapped into this format to draw attention to and generate engagement around the real, high quality ingredients that make up Byron’s meal deal.
Twisted x Elmlea
Objective: Show Elmlea as a staple ingredient that is useful for a wide variety of recipes
Solution: Tailor-made recipe videos activated around key cultural moments, such as the Royal Wedding and Wimbledon, to showcase Elmlea in a variety of sweet and savoury recipes
Insight: Showcasing Elmlea within a diverse range of recipes demonstrated the brand’s versatility and also helped us to appeal to different interest segments within our Twisted audience, broadening overall awareness and the impact of our campaign.
VT x McDonalds
Objective: Drive mass awareness and participation in McDonald’s #ReindeerReady Christmas Jumper giveaway.
Solution: Create an engaging hero film where a group of friends remixed classic Christmas carols to order McDonald’s meals at a drive-thru.
Insight: McDonald’s has significant brand love, and countless super fans, on social. We leveraged this to create a new way to order the product that would spark a conversation with a wide audience.
Craft Factory x Capri-Sun
Objective: Reaffirm people’s love for Capri-Sun in the summer.
Solution: Create how-to videos instructing viewers how to make summery DIY crafts from Capri-Sun sachets.
Insight: Understanding that there was a growing trend towards upcycling at the time, we incorporated Capri-Sun packets into craft videos to invoke a sense of nostalgia while also bringing relevance into the much loved product.
VT x Nerf
Objective: Drive awareness of NERF’s new Rival Range, showcasing it as a toy for adults that can enhance social experiences with friends.
Solution: Create six high-octane films featuring friends having epic NERF battles alongside extreme sports, including skydiving, mountain biking and snowboarding.
Insight: Everyone played with toys as a kid, imagining themselves to be somewhere else. By essentially acting out that childhood fantasy for real, we knew we’d invoke a sense of nostalgia and excitement amongst our audience – two effective emotions when it comes to engagement.
VT Twisted x Top Cashback
Objective: Drive awareness and sign-ups of TopCashBack’s monthly offers, generating traffic to their site.
Solution: Create nine acquisition-focused articles, utilising a paid social strategy to optimise towards clicks and conversions.
Insight: The social audience loves freebie offers, but our insights tell us this typically works best when they don’t have to spend anything to activate the discount. We pulled on this data to help TopCashBack choose the right incentives that would pull in the largest audience, utilising enticing headlines to maximise traffic.
Best Environmental Cause Campaign
Social Video Winner
Most Innovative Video Partner
B2C Branded Content Team of the Year
Winner in LOL and Best Performance categories
Winner of Audience Honour
Best Use of Social Media & Best In-Agency Team
Platinum winner for best Social Campaign
Social Media Team of the Year