UK charity CALM (Campaign Against Living Miserably) has partnered with Jungle Creations’ fitness media brand Level Fitness to produce Level Headed, a four-part video series featuring inspiring individuals and CALM advocates, who have used fitness to manage their mental health after their lives were impacted by suicide.
Through intimate interviews and firsthand accounts, Level Headed explores the ways these individuals have used fitness to help them cope during difficult periods in their lives. The series aims to encourage viewers to join CALM’s fitness communities, both online and in real life in support of its ongoing mission to build communities around sport. On average, 12 men take their own lives every day in the UK, and sporting communities play an integral role in progressing the conversation around men’s mental health by providing an opportunity for men to talk openly with peers.
The series features interviews with Marcus Chapman, who set up ‘Nelson’s Tour de Test Valley’ cycling sportive in memory of his friend Nelson Pratt who died from suicide and Stefanie Stavri who started the ‘Run 4 Rene’ running club after her brother’s suicide. Leon McKenzie, a former professional footballer who attempted suicide following a career-ending injury and writer and journalist Poorna Bell, who turned to powerlifting after her husband’s suicide.
As the UK’s most viewed health and fitness brand on social media, the Level Fitness community is united by a shared goal to make the world a happier and healthier place through a dedication to fitness. A recent survey of Level Fitness’ Facebook community found that 98% of respondents believed that physical activity improves their mental health, and 96% of respondents felt that Level Fitness promoted positive mental health.
Simon Gunning, CEO of the Campaign Against Living Miserably (CALM), said: “We’re delighted to partner with Jungle Creations and Level Fitness to explore the link between physical and mental health. Physical activity is great for our wellbeing and it also has the power to bring together communities of like-minded people and connect our supporters – online and offline – through their interests and in a way that’s conducive to good health. We’re sure that through telling such powerful stories across the Level Headed campaign, we’ll be able to reach and inspire many to try a new activity or event with CALM.”
Melissa Chapman, Chief Content Officer at Jungle Creations, commented: ”We’re incredibly proud to partner with CALM and use Level Fitness’ reach and resources to share these inspiring stories. The Level Fitness community often talk about how fitness has not only improved their physical health but their mental health as well, and we’re hopeful that the Level Headed series can play a part in improving someone’s journey to better mental health through fitness.”
The first video in the series is now live across the Level Fitness social channels, with the three remaining videos to be published throughout August as well as two additional videos created by Level Fitness to promote CALM’s fitness community programs.