London, 31 May 2023: Jungle Creations, the social first publisher today announces the appointment of Anna-Lee Bridgstock as Executive Director of Data and Product. In the newly created role, she will be responsible for bringing the power of Jungle Creations’ publisher data to its social agency, The Wild by Jungle. Her appointment turbocharges the evolution of The Wild’s next-generation social agency offering, equipping brands with the necessary data and insights to most effectively operate across social channels.

Anna-Lee will begin her role by setting up Jungle Creations’ first dedicated creative data division, putting audience and platform insight and effectiveness at the core of the business to connect the dots between media brands and advertising teams. She will also develop a suite of products and services for brands to utilise across social, in activity including strategy and creative, organic and paid, and influencer and partnerships. The division will serve brands working with The Wild by Jungle, maximising the effectiveness of their social activity.

The data division will operate in tandem with Jungle Creations’ freshly launched Jungle Creators service, helping connect brands with the most relevant social media creators to the desired audience. The combination of two newly launched platforms enhances Jungle Creations end-to-end socially powered offering to brands.

Anna-Lee joins the Jungle Creations team following recent roles as Partner of Analytics & Insights at MSQ and Social Data & Insights Consultant for BBC Studios, where she led data teams for some of the world’s leading marketing, media and tech businesses. At LADbible Group, she set up and led the company’s first hybrid data and planning team, bringing together data, paid media and commercial strategy. Recently, Bridgstock was named one of the Top 100 most influential people in data by DataIQ, and one of the Top 20 Women in Data & Technology.

Anna-Lee will report into Sarah Baumann, who joined The Wild by Jungle earlier in the year as its Managing Director.

Anna-Lee says of her appointment: "I am thrilled to join Jungle Creations and The Wild as the Executive Director of Data and Product. Our new Data and Product division will leverage the wealth of publisher data to fuel creative effectiveness, amplifying audience insights and empowering brands to flourish. With a monthly reach of almost 150 million and a remarkable track record of strong interactions and engagements, Jungle Creations represents the future of attention and intention-based publishing. The Wild by Jungle is an exciting publisher-powered social agency, where we apply our proven expertise in driving success for clients through captivating social content, based on our own thriving social brands."

Melissa Chapman, CEO at Jungle Creations says: “The richness and wealth of data Jungle Creations possesses through our 145+ million audience and how this fuels our work with clients through our social agency The Wild by Jungle has long been the key to our success and point of difference. However, Anna-Lee and her award-winning and industry-renowned experience allow us to take this not one step further but ten steps further - and I am beyond excited about our ambitious growth plans here and delighted we have the best of the best to lead it forward.”