Refreshing Half-Time with PepsiMax, Big Zuu and Twisted
The ask and our answer
BRIEF:
Continuing our partnership with PepsiCo, Pepsi MAX wanted to tap into football culture by pairing bold match-day flavours with an equally bold personality. The goal was to use social media to engage fans, inspire them with game-ready recipes, and drive action online and offline.
APPROACH:
Partnering with Big Zuu, Pepsi MAX and Amazon Fresh, we served up a social-first campaign with flavour, pace and personality. Twisted’s short-form recipe videos entertained and converted, supported by a bespoke Amazon Fresh hub for instant ingredient shopping. To bring it IRL, we activated Twisted London sampling and secured a Mail Online homepage takeover.
From the influencer to the creative to the final plate, every element reflected Pepsi MAX’s premium identity and strong brand voice.
What we brought
Jungle Influencer Jungle Influencer
Jungle Media Jungle Media
Jungle Studios Jungle Studios
Jungle Performance Jungle Performance
Where we dropped it
