How Jungle helped Disney turn global brand love into a culturally fluent UK social ecosystem

BRIEF
Disney didn't need awareness. It needed cultural relevance.

As one of the world's most loved entertainment brands, the challenge wasn't introducing audiences to Disney. It was ensuring global stories, characters and moments resonated with British audiences in ways that felt authentic, timely and native to the platforms they use every day.

What began with creator collaborations evolved into a wider partnership spanning Disney UK, Disney Family UK, Oh My Disney and Disney Store UK. The ambition was bigger than growing channels. It was about building a connected social ecosystem that could translate global brand love into locally relevant experiences for modern audiences.

APPROACH

Together, Disney and Jungle built a model rooted in community, culture and audience understanding.

Rather than treating social as a collection of channels, we focused on creating an ecosystem where creators, communities and platforms worked together to deepen fandom and drive engagement. Community management became a strategic pillar, helping audiences feel seen and understood through everyday interactions and culturally relevant moments. Creator partnerships brought authenticity, while audience insight and trend analysis informed platform-native ideas designed around behaviour rather than formats.

This approach shaped everything from always-on management across Disney UK, Disney Family UK and Oh My Disney, to the launch of Disney Store UK on TikTok, amplification through Jungle's owned and operated network, and ultimately sharing the stage together at SXSW London to discuss the future of culturally relevant storytelling.

The result was a connected social ecosystem designed to make one of the world's most iconic brands feel consistently relevant to British audiences.