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The Wild

Twisted and Heinz Sandwich Goals

Food & Bev


13.3M impressions

An all-female knockout sandwich tournament

Heinz wanted to tap into the buzz around the Women's Euros 2022 and drive awareness of Heinz Seriously Good Mayo amongst UK audiences.

So Twisted launched a special edition of Sandwich Goals - an all-female sandwich tournament which challenged chefs to go head-to-head and create mouth-watering sandwich recipes using Heinz Seriously Good Mayo - even inviting the audience to vote for the winners of each round via polls on Instagram.

From the winning whopper of a Fried Chicken Sandwich to the Ultimate Vegan Calamari Tapas Sandwich, through the series we showed our audience the endless Heinz Mayo sandwich possibilities and reminded them that no matter the occasion - if you’re making a sandwich, it has to be Heinz.

Check it out on InstagramCheck it out on Instagram
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