Growing TikTok influence for Superdrug’s Studio London

BRIEF:
Superdrug wanted to grow Studio London’s TikTok presence by challenging beauty stereotypes and showcasing real-life scenarios that felt authentic, relatable and affordable. The aim was to drive engagement and follower growth while resonating with a younger audience.

APPROACH:
We delivered a social-first, influencer-led strategy, collaborating with six creators to produce relatable, trend-led content. Across 20 TikTok videos tailored to the platform’s audience, we combined influencer storytelling with high-quality production to boost Studio London’s visibility in the beauty space, growing followers in just six weeks and sparking significant audience engagement.

See it come to lifeSee it come to life