Inch's

Turning local storytelling into real impact for Inch’s

Food & Bev

+17.8M video views

+6.6M UK reach

+16K samples distributed

The ask and our answer

BRIEF:
Continuing our partnership with Heineken UK, Inch’s Cider wanted to connect with Gen Z and Millennials by showing that local tastes better. The goal was to spotlight their sustainability credentials and celebrate the great taste of cider made with 100% British apples sourced within 40 miles of their Herefordshire mill — all through social-first storytelling.

APPROACH:
We delivered a social and influencer-led campaign blending hyper-local stories with real-world activations. Across Instagram, TikTok, Facebook, and Uber Eats, we put locally sourced recipes at the heart, pairing them with Inch’s Cider as the hero. Sampling via Twisted London and content partnerships took the message from scroll to sip, earning a 2025 Campaign Media Awards nomination for driving engagement, brand love, and action in the real world.

What we brought

Jungle Social Jungle Social

Jungle Influencer Jungle Influencer

Jungle Media Jungle Media

Where we dropped it

TikTok

Snapchat

Facebook

Instagram

Hyper-local cider, social-first strategy, IRL results

Jungle helped us to effectively integrate our product's unique selling proposition into compelling, social-first content highlighting our "40 miles from the mill" message throughout the partnership series. The impressive results demonstrate the effectiveness of the strategy and creative approach, clearly resonating with the audience and proving that local does taste better.

Partnerships Lead, The HEINEKEN Company