From the streets to the screen with H&M

BRIEF:
H&M asked us to position them as a quality fashion brand that celebrates individual style identity and drives purchase intent.

APPROACH:
We brought it to life with a fully Jungle powered campaign combining social-first content, top-tier presenters, standout creative and full-scale production. Across Facebook, Instagram Reels, Stories and TikTok, we paired trend-led storytelling with an IRL pop-up that invited Londoners to “dress me like YOU”. Each mannequin became a canvas for individual expression, captured in short-form video that heroed real voices and authentic style influences, turning a one-off activation into a social movement.

See it come to lifeSee it come to life