M&Ms

Delivering a Multi-Platform, Multi-Format Approach for M&M’s

Food & Bev

5.2M UK Views

113K Engagements

The ask and our answer

To capitalise on the insight that baking is becoming a more social affair, and align with M&M’S mission to connect people over baking, Twisted launched a campaign to bring family and friends together by celebrating quintessentially British M&M’S bakes tied to key summer moments.

We took a multi-platform and multi-format approach, across Facebook and Instagram, to connect M&M’S with engaged foodies by sharing easy-to-follow recipe inspiration, including mini crown cookies and a rainbow celebration cake.

Our campaign approach was a recipe for success, driving a strong association between M&M’S Chocolate and summer baking moments - and even over-delivered on guarantees by a colossal 81.32%.

Instagram Post

What we brought

Jungle Performance Jungle Performance

Where we dropped it

Instagram

Positioning Wasa as a credible voice in the sustainability space through influencer activity

Jungle has blown us away, you've taken things to the next level. Everything from the look and feel to the creativity and innovation across social and influencer has been great.

M&Ms Social Media Manager