To transform the socials of Olympic champion and knitter Tom Daley, we created original content and optimised it cross platform, as well as bringing his YouTube back to life with the return of his Daley Diary series.

For example, in partnership with Tom’s brand ‘Made With Love’ we created the show ‘Knitting Talks’ to invite normal people from the UK to knit, promote the joy of knitting and highlight the importance of honest conversation between families, friends and couples. For this series, we also worked with Battersea Cats & Dogs home, showcasing their love for both animals and knitting.