Social to Shelf Whitepaper | Twisted Labs

Social is where food demand begins. But how do you know which ideas people will actually buy?

Social to Shelf brings together Twisted audience insight, industry research and real-world case studies to explore how food brands can use social to inform product innovation.

From identifying lasting demand to testing ideas in kitchens and taking proven products to retail, discover the model behind Twisted Labs and its partnerships with Lean Kitchen Network and Food Brands Now.

Inside the white paper

• Why product loyalty is slipping and what keeps brands relevant.

• How to distinguish passing trends from lasting demand.

• The Wotsits Mac n Cheese journey from Twisted recipe to kitchen sell-out and retail launch with LKN and PepsiCo.

• How real purchase behaviour can reduce risk before a retail launch.

Hungry for more? Dig into the white paper below.