Four Nine wins Championing Women in Digital Video award at the TellyCast Digital Video Awards
Jungle Creations’ media brand recognised for championing women and underrepresented voices through social first storytelling and community-led media
Jungle Creations’ media brand Four Nine has won the Championing Women in Digital Video award at the TellyCast Digital Video Awards, recognising the brand’s impact in creating space for women and underrepresented voices through social first storytelling and community-led media.
The award marks a major milestone for the publisher, which was built with a clear ambition from day one: creating a platform for the “49% in the room”.
Launched as part of Jungle Creations’ publisher network, Four Nine was designed to reflect the audiences, experiences and conversations often underserved by traditional media. Since launch, it has grown into one of the UK’s fastest growing women’s lifestyle publishers, building a highly engaged audience across platforms through culturally relevant content, emotionally honest storytelling and audience-first formats.
Today, the brand sits at the centre of a growing ecosystem of original content, social communities and insight-led projects focused on confidence, identity, relationships, culture and modern womanhood.
But for the Four Nine team, growth has never been the only metric that mattered.
Instead, the focus has remained on building genuine audience connection and creating content that reflects how people actually think, feel and experience the world online today.
That philosophy has helped shape some of Four Nine’s best known formats and community spaces, including Tea At Four and Confidence Hour, which have become recognised for opening up more honest, culturally relevant conversations online.
The award recognition also follows the launch of Four Nine’s recent Confidence Gap report, which explored how women feel represented by advertising, media and online culture today. The research revealed that 78% of women surveyed felt advertising does not make them feel good about themselves, reinforcing the growing demand for more realistic representation and emotionally intelligent storytelling online.
The findings became a defining example of how Four Nine approaches content and community differently. Not simply creating for audiences, but listening to them, learning from them and using those insights to shape conversations that extend beyond social media itself.
Siobhan McDade, Managing Director of Media at Jungle Creations, said:
“Four Nine was built to create the kind of platform we felt was missing online. A space where women and underrepresented voices could feel seen, heard and represented properly.
This recognition means so much because it reflects the work our team has put into building something with genuine purpose behind it. We’ve never been interested in chasing views for the sake of it. Everything starts with the audience and the trust they place in us.”
Ro Bocking-Wood, Marketing Director at Jungle Creations, added:
“What makes Four Nine special is the relationship it has with its community. The audience gives us more than engagement. They give us honesty, insight and a real understanding of what women are still missing from media and culture today.
That allows us to show up loudly in the rooms that matter and create work that doesn’t just perform online, but genuinely pushes culture forward.”
The win also reflects the wider Jungle Creations approach to publisher-powered media, combining audience insight, social first storytelling, production and community understanding to build brands with real cultural relevance.
As audiences continue to demand more authenticity, representation and emotional connection from the content they consume, Four Nine’s mission remains unchanged from the day it launched: creating space for the 49% in the room.
