Celebrating a decade of changing how the world discovers food through social

Ten years ago, Twisted started in a Brixton flat with a GoPro and a simple idea: create food content people couldn't scroll past.

A decade later, that idea has grown into one of the world's leading food publishers. Today, Twisted reaches millions of people every month, generates billions of video views and sits at the heart of Jungle Creations' publisher-powered model.

Over the last 10 years, we've created recipes that have become internet favourites, launched bestselling cookbooks, developed retail products, built restaurant partnerships, hosted live experiences, produced podcasts and collaborated with some of the world's biggest brands. We've cooked alongside celebrities, welcomed leading chefs and creators into our studios, and helped shape how food is discovered, shared and talked about online.

Twisted isn't just a publisher. It's the foundation of Jungle's publisher-powered model. Rather than relying solely on third-party insights, we've spent the last decade building our own audiences and learning directly from them. Every recipe, every comment, every save and every share has helped us understand what captures attention, builds communities and inspires action. Those insights now power the work we create with brands every day.

Today, Jungle's publishing network reaches more than 165 million followers, generates more than 1.6 billion monthly video views and creates around 65,000 pieces of original content every year. That experience helps power social, influencer and creative campaigns for brands including PepsiCo, Disney, Heinz, H&M, Red Bull, Clarins, Panasonic, Superdrug, Taco Bell, BBC Studios, Loveholidays and Christopher Ward.

Twisted itself reaches around 90 million monthly video views, generates more than 3 billion minutes watched every month and has helped put more than one million products into people's hands through cookbooks, retail partnerships, restaurant concepts and live experiences. It's proof that great content doesn't just entertain people, it inspires them to cook, buy, visit, share and come back for more.

But numbers only tell part of the story.

Everything we've achieved over the last 10 years has been made possible by the people who've watched, cooked, shared, commented, collaborated and partnered with us along the way. To our audience, our creators, our clients, our partners and every member of the Twisted team, past and present, thank you for being part of the journey.

We're incredibly proud of the last decade, and even more excited about what's next.

Here's to the next 10 years.