Lauren Kirkland named on Campaign’s Faces to Watch 2025

We’re proud to celebrate Lauren Kirkland, social creative lead at Jungle Creations, who has been recognised on Campaign’s Faces to Watch 2025.

Lauren has been the driving force behind the growth of Jungle Creations' women’s lifestyle brand Four Nine since joining in 2017. Over the past 12 months she has delivered record-breaking success, from hosting the brand's flagship podcast, which reached number one in Spotify's chart, to fronting its beauty show.

Behind the scenes, Lauren has led Four Nine through exceptional growth, particularly on TikTok and Instagram, with bold, original content ideas that resonate with women and the LGBTQ+ community. She has built thriving audiences around fandoms, pop culture and news, and steered her team to consistently push creative boundaries.

Melissa Chapman, CEO at Jungle Creations, said:
"I have had the great fortune of working with Lauren for coming up to 8 years now and wanted to take this moment to publicly celebrate all she has achieved. Lauren has been a key driver in the growth and success of Four Nine, driving the brand forward for us since 2017 (yes, 2017!!!!). From playing a key role in our early success across social platforms, developing and leading the creative vision, being a founding member of our chart-topping pod Tea at Four and so much more. A true professional, a genius creative and a delight to work with."

Lauren's editorial expertise and instinct for culturally relevant storytelling have cemented Four Nine as a leading voice in its space. Her ability to blend creativity with strategic impact has expanded the brand's reach and deepened its connection with audiences… making her a true face to watch in 2025.

Congratulations to Lauren on this incredible achievement, and well done to everyone else recognised in this year’s list. You can read Lauren's full nomination and interview on Campaign's list, here.