Social media agency The Wild, owned by social publishing giant, Jungle Creations, today announces the appointment of Sarah Baumann as its new Managing Director. Sarah will drive The Wild’s ambitious plans for growth, following the sale of a majority stake to private equity firm Livingbridge in late 2021.
Sarah joins The Wild’s ranks with a wealth of experience working on some of the world’s biggest brands, and an impressive record for delivering phenomenal business results. She latterly worked at VaynerMedia as the Managing Director across EMEA, where her clients included TikTok, Kraft Heinz, Durex, WeWork and the Natwest Group. She also previously worked at Leo Burnett Group for nearly 17 years, where she held the role of Deputy CEO.
Sarah will oversee the evolution of the organisation from a new-entrant agency to the agency of choice as it begins extended partnerships with brands such as Major League Baseball, Pukka Pies and Superdrug. The Wild is set to enhance its offering to clients throughout this year, building a new suite of products encompassing creator and influence to AI and performance.
Sarah will build upon the solid foundations set by The Wild’s departing Managing Director, Dylan Davenport. Davenport leaves the organisation after successfully guiding the agency through its launch and overseeing the win of several international awards, including Social Media Agency of the Year Award (European Agency Awards) and Best New Agency (Oystercatchers, Highly Commended).
Sarah Baumann, Managing Director of The Wild: "I believe whole-heartedly in social-first marketing and am so excited to be joining The Wild. It's a young, super-ambitious agency and living within the publishing powerhouse that is Jungle Creations, we have incredibly strong audience and platform insight coupled with authentic creator relations. The Wild lives in the world of content, creators and community and this means we can be truly end-to-end, providing our clients with a brand and category leading social experience service. The Wild is at the heart of the social ecosystem and I am over the moon to be joining Mel and the team at The Wild for this next phase of our growth."
Melissa Chapman, Co-CEO of Jungle Creations: We’re delighted to have appointed an MD of Sarah’s calibre to drive forward the next chapter of growth for The Wild and it's a mark of our overall ambition. Her unrivalled experience in the space, combined with the great foundations the agency has built already, is truly exciting for all of us at Jungle and The Wild.
Read the full article on Campaign.
