DFS appoints Jungle Creations as social and digital agency

DFS, the UK’s leading sofa retailer, has appointed Jungle Creations as its social and digital agency, following a successful partnership throughout 2024.

Working together, DFS and Jungle have shifted the brand’s approach from traditional advertising towards social-first creative that entertains, engages and delivers results. The collaboration has seen content built for audiences and platforms across Facebook, Instagram, TikTok, Pinterest and YouTube.

Melissa Chapman, CEO at Jungle Creations, said:
“Social-first content is no longer a nice-to-have for retail, it’s essential for brands that want to stay relevant and drive meaningful engagement. DFS understands this shift and has embraced a fresh approach to creative, making sure their content isn’t just seen but remembered. We’re excited to continue working together to push what’s possible in retail marketing.”

James Brewer, Marketing Director at DFS, added:
“Bringing Jungle onto our roster of agencies has enabled us to focus on our digital marketing creative and strengthen our approach across multiple platforms. We’ve seen a significant step change in engagement as our content becomes more meaningful, relevant, and impactful. We’re excited to continue building on this momentum together.”

Jungle Creations will partner with DFS to deliver its social and digital creative strategy, working with creators, producing social-first content and amplifying through paid social to deliver across the funnel from awareness through to sales.

Read the Campaign exclusive here.