Project CELT

VT x The National Lottery

Objective: Raise awareness of some of projects that The National Lottery Good Causes funds.

Solution: Create an emotive mini documentary, following the story of equine therapy centre Project CELT and one woman whose life it transformed.

Insight: Knowing that inspirational, individual-led, unique stories was a booming vertical on social, we handpicked this project to drive awareness of TNL’s Good Causes on a huge scale.

• 1.6m+ views
• 3.6m+ reached
• 235k+ engagements
• 14k+ shares